The Messy Studio with Rebecca Crowell - Episodes Tagged with “Brand”

Episode 257: More Than One Direction

Rebecca Crowell — Sat, 01 Jul 2023 21:00:00 -0500

In the interest of having a consistent style, artists are generally advised to stick to one type of work --both in the studio and when exhibiting. But many artists are experimental, curious, and explore more than one direction—so this advice can seem too restrictive. In our last episode, we touched briefly on the idea that a range of the same artist’s work can be promoted effectively if done with consideration. If you have more than one direction you may have questions about how you can best present your work when exhibiting or in other situations, and today we will address those concerns.

While it is advisable to have one primary focus that you fully develop and go deeply into, there are many good reasons that artists explore multiple directions as sidelines. Working in various media and approaches tends to inspire new ideas, energy, and insights, and helps keep your work fresh. Different approaches may also appeal to different audiences and thus expand your marketing possibilities. But it's important to think about how to present your work when you have more than one direction. Different situations involve different concerns, and you need to consider the audience for each.

For example, when approaching a gallery or applying for a grant or commission, you will make the strongest impression if you present only your main body of work. In these cases, the person deciding about your work wants to see consistency and an immediate visual impression. Other situations, such as when you post on social media, hold an open studio, or do a slide talk about your work, it's fine to show the breadth of what you do. In these situations, your audience has more time to absorb your various directions. If you want to show a range of work on your website, it's best to clearly separate your various directions and provide some written insight into your reasons for pursuing them.

In the best scenario, your work in various media or approaches will have an interesting relationship. Viewers seeing a range of your work will then be able to deepen their understanding of who you are as an artist. If your ideas come from a strong inner source rather than being very scattered, -they will be more worthwhile for you to pursue,and be more likely to enhance how others view your work.

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What's new at Cold Wax Academy? As Rebecca and Jerry reach the end of their third year of Live sessions they are launching a new phase of programming aimed at reviewing and reinforcing foundation topics--beginning with Color in their Summer quarter that starts on July 5th. This summer's sessions will also mentoring and professional development topics, as well as a painting clinic and a member critique. As always, Members of Cold Wax Academy have unlimited streaming access to over 100 previously recorded sessions. And a table of contents to easily find specific topics in the recordings will soon be available. For more info and to join CWA please visit www.coldwaxacademy.com

Please visit http://www.coldwaxacademy.com for more information as well as basic information about using cold wax medium.

Here is what a member named Sandy has to say about her own experience with Cold Wax Academy:
"Rebecca and Jerry have presented the most professional, authentic and structured approach to a creative activity I have ever come across. Their selfless sharing of all their knowledge and encouragement is a gift in my life unsurpassed."

Also-- please visit https://www.espacioart.org to learn about Rebecca and Jerry's newest project, Espacio, dedicated to providing beautiful living and working spaces for artists and writers. Espacio's first offering is Casa Clavel, a modern, fully equipped house opening this September in the beautiful cultural city of San Miguel de Allende, Mexico. A few booking openings are still available in 2023, so please incquire if you are interested.

Have an art related product, service, or event you would like to advertise on the Messy Studio Podcast?
Email Ross at rticknor.core@gmail.com for current mid-roll advertising rates.

For more from The Messy Studio:
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www.facebook.com/messystudiopodcast

For more from Rebecca Crowell:
www.rebeccacrowell.com
www.coldwaxacademy.com

The Messy Studio Podcast is a Tick Digital Media Production.

Episode 242: The Challenges of Consistency

Rebecca Crowell — Sat, 25 Feb 2023 22:00:00 -0600

As artists we know it’s important to be open to new ideas and changes—but for marketing purposes we’re also expected to have an identifiable style that is consistent and recognizable. This basic dilemma is frustrating when you have wide-ranging interests and like to explore new ideas or media. Your work can appear to be “all over the place” and seem to lack focus. At the other extreme, being overly concerned that your work is consistent can inhibit your growth as an artist.

These are issues that are contained in the idea of personal voice, in which you can have flexibility and change while working within the realm of what is meaningful in your work, that is, your core ideas and content. The search for basic intentions is an ongoing aspect of creative process but is more involved as an artist in is the beginning stages. The stage of incubation of core ideas may take years, and during that time, exploration and experimentation are essential at that time.

Marketing enters the picture when galleries and collectors need your work to be consistent and within parameters that define your style and approach. This allows them to market your work as a sort of brand. But allowing for your growth and changes when dealing with galleries is important. Growth that is the kind that evolves organically over time is typically more accepted. For you as the artist, understanding what makes your work consistent and building from that base is helpful. Working in series is an excellent path to this discovery.

This issue of consistency and growth is of those balancing acts that creativity requires, and it means we find individual solutions to that balance. Thinking of consistency as continuity and organic growth is a helpful idea that encompasses change and flexibility. Your work can move forward yet also have common threads. Those threads are what makes your work you, and unique.

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What's new at Cold Wax Academy?
Rebecca and Jerry are now midway through their winter quarter of online sessions at Cold Wax Academy, where as always members have access to in-depth and varied content for learning and growth. Upcoming sessions include a presentation by guest author Shaun McNiff, tips on photographing your artwork, a painting clinic for works in progress, and the final critique session for this quarter with a special focus on composition. As a member, you can also access the private Facebook page and the community there of informed and supportive artists who post paintings, ask questions and initiate discussions.

It's never too late to join Cold Wax Academy! All live sessions are recorded and there are now nearly 100 previous sessions in the member library. Please visit http://www.coldwaxacademy.com for more information as well as basic information about using cold wax medium.

Please visit http://www.coldwaxacademy.com for more information.
Here is what a member named Sandy has to say about her own experience with Cold Wax Academy:
"Rebecca and Jerry have presented the most professional, authentic and structured approach to a creative activity I have ever come across. Their selfless sharing of all their knowledge and encouragement is a gift in my life unsurpassed."

Episode 201: Social Media: Friends and Followers

Rebecca Crowell — Fri, 17 Dec 2021 21:00:00 -0600

Many of us enjoy social media as a convenient way to share our art with others, for the sense of community it offers, and the easy way it lets us keep up with people we seldom see in person. But artists who are not enthusiastic about social media can feel pressured into participating because of the benefits it offers, yet squeamish and awkward when they do. Today we’ll talk about the role of social media in art practice and how to find a comfort level with participating if you’ve been avoiding it.

Most artists have many friends who are much more like followers because this is how we tend to connect with an artist we like. Even though many artists have professional pages on Facebook, we don’t always think first of following them there when we are interested in an artist's work. Sending a friend request seems to be the default mode to connect.
As a result, your artist page, if you have one, may not really be getting nearly as much traffic as your personal page where you may have thousands of people listed as friends.

Our session today emphasizes the idea that you can consciously use social media to enhance your image as an artist. It is probably wise to exclude anything that may weaken the impact of your artwork. In fact it may discourage people to connect with you if they find your posts either uninteresting, too revealing, or in some way off-putting. ideally, you don't want to post things to your thousands of friends --many of whom are followers rather than personal connections--that will conflict with your image as a serious and focused artist.

Crafting a social media personal to emphasize your work is not presenting a false impression if what you do say is authentic. It's fine to keep large parts of your life private and when you do that, you allow your work to take center stage. It also relieves you rown anxiety about maintaining privacy.

How to navigate the world of social media is a personal decision, and there are plenty of opinions about how to do this. But in terms of enhancing your presence as an artist, consider that is may be best to treat it as a useful tool rather than a platform for a wide variety of topics. You can do a great deal to enhance your professional image of an interesting and thoughtful artist by being conscious of what you post as visible to everyone, especially if you have a lot of followers you don’t know as perosnal friends.

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Rebecca and her partner Jerry McLaughlin are excited to be launching year two of Cold Wax Academy's membership program, which began in October of 2020. In the coming year, live online learning sessions will feature an entirely new set of topics---beginning with a deep dive into technique and the steps involved in developing a painting. Other topics for year 2 include professional development, abstraction and realism, principles of design, and expanded uses for cold wax medium.

As always, members have access to recordings of all previous sessions including everything from the first year, so it's easy to join anytime. Fall Quarter begins October 6th. Please visit http://www.coldwaxacademy.com for details about membership levels and to sign up for a year of exciting learning experiences.

Here is what a member named Sandy has to say about her own experience:
"Rebecca and Jerry have presented the most professional, authentic and structured approach to a creative activity I have ever come across. Their selfless sharing of all their knowledge and encouragement is a gift in my life unsurpassed."

Episode 176: Visual Ideas

Rebecca Crowell — Sat, 01 May 2021 16:00:00 -0500

Artists often worry that their work is derivative of another artist’s work and may be very concerned about being overly influenced by someone else’s style or technique. This problem certainly does exist in the art world and is something to guard against because most of us do want our work to be original and unique. But in every field of endeavor, people build on and respond to the work of others, and this is no different for artists. Today we talk about building on, rather than appropriating, other people’s ideas.

Being authentic in our work doesn’t negate influences of all sorts, because we are never creating in a void. Yet if you’re told your work closely resembles like that of a friend, a teacher, or well-known artist you admire, it can be inhibiting or embarrassing. A strong resemblance can happen unconsciously especially early on when you are finding your own voice, and most of the time it’s a phase that passes as you find your own way. But it is a struggle many artists go through and they may feel inadequate or insecure as they work through that time.

With all the influences artists experience, how can we produce work that is truly innovative and individual? Art history highlights times when new ideas appeared, such as perspective in the Renaissance, the rejection of realism in Modernism, or the embrace of cultural icons in pop art, and we may easily feel that there is nothing left to discover. But while a few individuals stood at the forefront of these movements, many others took also took part, sharing ideas and approaches, and advancing the overarching ideas that were being explored. For most of us, individuality in our work comes not from inventing totally new approaches, but from integrating and synthesizing ideas from various sources.

Working with visual ideas rather than mimicking the look or style of another artist is key to this process. This means going beyond the superficial appearance of other people's work into a more conceptual realm. It means being a fellow traveler with others as you explore ideas in art together. Every artist works with visual ideas having to do with the visual elements, design principles, and subject matter and in that sense similarities are inevitable. But there are infinite variations in synthesizing visual ideas in unique ways, that are the basis of personal voice and direction.

Thanks to everyone who has been sharing the show and donating! If you would like to donate to the Messy Studio Podcast donate here.

Thank you also to everyone who has written testimonials for Ross's website! Have you enjoyed the audio production quality and hearing Ross's voice? Submit a testimonial by email at rticknor.core@gmail.com or by submitting the contact form at www.messystudiopodcast.com!

When you buy art supplies at Blick remember to use our affiliate link to support the podcast! Bookmark this link and then you don't even have to think about it again. This is one of the best ways to support the show. It takes a few seconds and costs you nothing! The Blick website works exactly the same way, but we earn 10% every time you buy art supplies.

www.messystudiopodcast.com/blick

What's new at Cold Wax Academy? Rebecca and Jerry are busy preparing new presentations for their Spring Quarter weekly live, interactive sessions. The topics for Spring are Shape, Scale and Proportion, and Self-Coaching to improve your work habits and productivity.

As always, there will be plenty of opportunities to interact with Rebecca, Jerry, and other members, along with critique sessions, feedback about your paintings, and of course a deep dive into the three selected topics of the quarter. Cold Wax Academy has been receiving lots of rave reviews from its members; they know it is the best online learning for cold wax painting available and the only membership program dedicated to this medium. Find out more at www.coldwaxacademy.com

Have an art related product, service, or event you would like to advertise on the Messy Studio Podcast?
Email Ross at rticknor.core@gmail.com for current mid-roll advertising rates.

For more from The Messy Studio:
www.messystudiopodcast.com
www.facebook.com/messystudiopodcast

For more from Rebecca Crowell:
www.rebeccacrowell.com
www.coldwaxacademy.com

The Messy Studio Podcast is a CORE Publication MGMT production.

Episode 175: Authenticity

Rebecca Crowell — Sat, 24 Apr 2021 20:30:00 -0500

The artist’s life is challenging in ways that go beyond producing strong work, as difficult as that may be. An art practice also makes huge demands of us on a personal and emotional level. Although we love what we do, all of us sometimes feel overwhelmed by these demands, which include the need for constant self-examination, brutal honesty, and being willing to push through difficulties. Yet we know that these challenges come with the territory and are the path to true personal expression. Today we will focus on the challenge and rewards of being authentic and honest with ourselves in our studio practice.

Authenticity as a person means being genuine, willing to show your whole self, not just parts of it. It also means that although you are willing to listen to other people, you are not overly eager to adapt to what others advise or demand unless it feels right to you. But as artists we are subject to various pressures from our teachers, galleries, collectors, friends and loved ones. Our own inner voices can also add to unrealistic or negative input.

How can you separate these distracting influences from who you are authentically? How can you work in genuine way and not be overly influenced by other people? Do you ever take the easy path in your work because it is what will please others? Finding and honoring our authentic voice is one of the biggest challenges for an artist, and one that requires honesty and commitment.

But art also gives us a way to claim our own territory and push back at all aspects of our lives that aren’t genuine. It is a great teacher about our true selves. Authenticity may be hard won and take time to achieve but finding and holding to it in some measure is crucial to honest and confident self-expression.

Episode 20: Finding Personal Voice

Rebecca Crowell — Sat, 05 May 2018 13:45:00 -0500

Rebecca and Ross discuss personal voice in painting, what it is and how to find it.

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