February 25th, 2023 | 34 mins 5 secs
art, brand, consistency, creativity, development, galleries, personal voice, rebecca crowell, style
As artists we know it’s good to be open to new ideas and changes—but for marketing purposes we’re also expected to have an identifiable style that is consistent and recognizable. This basic dilemma is frustrating when you have wide-ranging interests and like to explore new ideas or media. Your work can appear to be “all over the place” and seem to lack focus. At the other extreme, being overly concerned that your work is consistent can inhibit your growth as an artist.