The Messy Studio with Rebecca Crowell - Episodes Tagged with “Social Media”

Episode 257: More Than One Direction

Rebecca Crowell — Sat, 01 Jul 2023 21:00:00 -0500

In the interest of having a consistent style, artists are generally advised to stick to one type of work --both in the studio and when exhibiting. But many artists are experimental, curious, and explore more than one direction—so this advice can seem too restrictive. In our last episode, we touched briefly on the idea that a range of the same artist’s work can be promoted effectively if done with consideration. If you have more than one direction you may have questions about how you can best present your work when exhibiting or in other situations, and today we will address those concerns.

While it is advisable to have one primary focus that you fully develop and go deeply into, there are many good reasons that artists explore multiple directions as sidelines. Working in various media and approaches tends to inspire new ideas, energy, and insights, and helps keep your work fresh. Different approaches may also appeal to different audiences and thus expand your marketing possibilities. But it's important to think about how to present your work when you have more than one direction. Different situations involve different concerns, and you need to consider the audience for each.

For example, when approaching a gallery or applying for a grant or commission, you will make the strongest impression if you present only your main body of work. In these cases, the person deciding about your work wants to see consistency and an immediate visual impression. Other situations, such as when you post on social media, hold an open studio, or do a slide talk about your work, it's fine to show the breadth of what you do. In these situations, your audience has more time to absorb your various directions. If you want to show a range of work on your website, it's best to clearly separate your various directions and provide some written insight into your reasons for pursuing them.

In the best scenario, your work in various media or approaches will have an interesting relationship. Viewers seeing a range of your work will then be able to deepen their understanding of who you are as an artist. If your ideas come from a strong inner source rather than being very scattered, -they will be more worthwhile for you to pursue,and be more likely to enhance how others view your work.

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What's new at Cold Wax Academy? As Rebecca and Jerry reach the end of their third year of Live sessions they are launching a new phase of programming aimed at reviewing and reinforcing foundation topics--beginning with Color in their Summer quarter that starts on July 5th. This summer's sessions will also mentoring and professional development topics, as well as a painting clinic and a member critique. As always, Members of Cold Wax Academy have unlimited streaming access to over 100 previously recorded sessions. And a table of contents to easily find specific topics in the recordings will soon be available. For more info and to join CWA please visit www.coldwaxacademy.com

Please visit http://www.coldwaxacademy.com for more information as well as basic information about using cold wax medium.

Here is what a member named Sandy has to say about her own experience with Cold Wax Academy:
"Rebecca and Jerry have presented the most professional, authentic and structured approach to a creative activity I have ever come across. Their selfless sharing of all their knowledge and encouragement is a gift in my life unsurpassed."

Also-- please visit https://www.espacioart.org to learn about Rebecca and Jerry's newest project, Espacio, dedicated to providing beautiful living and working spaces for artists and writers. Espacio's first offering is Casa Clavel, a modern, fully equipped house opening this September in the beautiful cultural city of San Miguel de Allende, Mexico. A few booking openings are still available in 2023, so please incquire if you are interested.

Have an art related product, service, or event you would like to advertise on the Messy Studio Podcast?
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For more from The Messy Studio:
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For more from Rebecca Crowell:
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www.coldwaxacademy.com

The Messy Studio Podcast is a Tick Digital Media Production.

Episode 201: Social Media: Friends and Followers

Rebecca Crowell — Fri, 17 Dec 2021 21:00:00 -0600

Many of us enjoy social media as a convenient way to share our art with others, for the sense of community it offers, and the easy way it lets us keep up with people we seldom see in person. But artists who are not enthusiastic about social media can feel pressured into participating because of the benefits it offers, yet squeamish and awkward when they do. Today we’ll talk about the role of social media in art practice and how to find a comfort level with participating if you’ve been avoiding it.

Most artists have many friends who are much more like followers because this is how we tend to connect with an artist we like. Even though many artists have professional pages on Facebook, we don’t always think first of following them there when we are interested in an artist's work. Sending a friend request seems to be the default mode to connect.
As a result, your artist page, if you have one, may not really be getting nearly as much traffic as your personal page where you may have thousands of people listed as friends.

Our session today emphasizes the idea that you can consciously use social media to enhance your image as an artist. It is probably wise to exclude anything that may weaken the impact of your artwork. In fact it may discourage people to connect with you if they find your posts either uninteresting, too revealing, or in some way off-putting. ideally, you don't want to post things to your thousands of friends --many of whom are followers rather than personal connections--that will conflict with your image as a serious and focused artist.

Crafting a social media personal to emphasize your work is not presenting a false impression if what you do say is authentic. It's fine to keep large parts of your life private and when you do that, you allow your work to take center stage. It also relieves you rown anxiety about maintaining privacy.

How to navigate the world of social media is a personal decision, and there are plenty of opinions about how to do this. But in terms of enhancing your presence as an artist, consider that is may be best to treat it as a useful tool rather than a platform for a wide variety of topics. You can do a great deal to enhance your professional image of an interesting and thoughtful artist by being conscious of what you post as visible to everyone, especially if you have a lot of followers you don’t know as perosnal friends.

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Rebecca and her partner Jerry McLaughlin are excited to be launching year two of Cold Wax Academy's membership program, which began in October of 2020. In the coming year, live online learning sessions will feature an entirely new set of topics---beginning with a deep dive into technique and the steps involved in developing a painting. Other topics for year 2 include professional development, abstraction and realism, principles of design, and expanded uses for cold wax medium.

As always, members have access to recordings of all previous sessions including everything from the first year, so it's easy to join anytime. Fall Quarter begins October 6th. Please visit http://www.coldwaxacademy.com for details about membership levels and to sign up for a year of exciting learning experiences.

Here is what a member named Sandy has to say about her own experience:
"Rebecca and Jerry have presented the most professional, authentic and structured approach to a creative activity I have ever come across. Their selfless sharing of all their knowledge and encouragement is a gift in my life unsurpassed."

Episode 122: Sell More Art Online, Interview With Dave Geada

Rebecca Crowell — Sat, 25 Apr 2020 02:00:00 -0500

For the last several weeks we have faced an unknown and invisible enemy. COVID-19 has disrupted large portions of the international economy and thrown millions into unemployment. As artists we face these same challenges. Our galleries have closed, our workshops have been cancelled, and we have no idea when (or if) things will return to “normal”.

However, we still have at our disposal the most powerful marketing and sales tool ever created. The internet is a way of selling art that many of us have ignored until recently and have no idea how to use properly. In the midst of economic chaos, it is crucial to learn to use the internet in ways that will help us sell more artwork, now and in the future.

To explore some of the fundamentals of online marketing, we invited marketing professional Dave Geada to join us on the Messy Studio Podcast. What he taught us is deceptively simple: tell your story. We all have one, though we may not realize it. Dave emphasized that when people buy art, they are buying not only the work itself, but you and your story. That personal connection can make all the difference in a decision to purchase.

Stories are like any other form of art. They contain essential elements that, when properly composed, are satisfying for the audience. In much the same way that a painter uses line, color, shape, form, value, texture, and space to create a painting, a storyteller uses characters, setting, plot, conflict, and resolution. A basic, archetypal storyline involves a hero/heroine who faces a villain (a person or other obstacle) and then triumphs with the help of a guide.

This basic storyline can be applied to any person’s life and struggles. In the story of today's episode, our hero is the artist who faces the villain of COVID-19 and, with the help of a guide, learns to use the internet to sell their art. Our guide on today’s show is Dave Geada. He’s the CMO at[ Boldbrush (www.boldbrush.com) and has over 20 years of experience in technology and marketing. The interview provides some basic tools to start generating more art sales online, but if you want to learn more check out the special offer he has provided to Messy Studio listeners.

To take advantage of Dave Geada's special offer for Messy Studio Listeners:
https://l.faso.com/72

For more from the Messy Studio:
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www.squeegeepress.com

The Messy Studio is a CORE Publication MGMT production.

Special Guest: Dave Geada.

Episode 33: Crafting An Online Persona

Rebecca Crowell — Sat, 04 Aug 2018 12:00:00 -0500

Rebecca and Ross discuss the positives and negatives of living in the digital social media age, and the importance of curating your online presence.

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