Artists as Entrepreneurs, with Jerry McLaughlin

Episode 213 · July 23rd, 2022 · 38 mins 17 secs

About this Episode

For many of us in the art world, making art is only part of what we do. The other big role most of us play, that of businessperson, can be one that comes less naturally. Many artists resist getting involved with art as a business, seeing it as something that dilutes creativity and true voice. At the same time, most of us get a lot of satisfaction from exhibiting our work and would like to be able to make a living doing what we really love, and it is gratifying to provide something that enriches the lives of fellow humans. Can we learn to see the business aspects of art in a more positive light, and bring to our art business the same skills we use in the studio?

Today Rebecca and her partner at Cold Wax Academy, Jerry McLaughlin discuss the exciting possibilities of integrating art and entrepreneurial ventures. As artists we have passion, commitment, focus, the willingness to take risks, and ability to make decisions and move forward with projects. All these qualities can also help us create income streams as related to our core identity as artists.

As a term, entrepreneur may be more appealing than businessperson because we may associate the idea of business with something restrictive or overly structured. Entrepreneurship, on the other hand, implies a more creative and expansive focus and can include other people on an informal basis as well as more formal collaboration.

Examples of entrepreneurial ventures for artists include writing, teaching, mentoring, developing products and materials for artists, creating studio/living spaces for artists, licensing artwork in various ways, working with the film industry or real estate staging, and starting a small gallery. None of these need to be entirely separate from your life as a studio artist. Though they do require commitment and focus, they can also help you grow creatively as well as providing income.

Our advice is to welcome the idea that other ways of generating income can be exciting and rewarding and can play a very positive role in your creative life.

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What's new at Cold Wax Academy?
The Summer Quarter of Cold Wax Academy's membership program is now underway. Rebecca and Jerry's upcoming weekly live, online sessions will explore Personal Voice and Composition and continue the topic of Professional Development with some special guests. Member Critiques and Painting Clinics, Cold Wax Academy's new feature, are ongoing. You can join the membership program anytime and catch up with past recorded sessions at your own pace. Please visit for more information.

Also-- stay tuned for information coming soon about Rebecca and Jerry's newest project, Espacio, dedicated to providing beautiful living and working spaces for artists and writers. Espacio's first offering is Casa Clavel, a modern, fully equipped house opening this September in the beautiful cultural city of San Miguel de Allende, Mexico. You can learn more and make a reservation by emailing [email protected]. A dedicated Espacio website is coming soon!

Here is what a member named Sandy has to say about her own experience with Cold Wax Academy:
"Rebecca and Jerry have presented the most professional, authentic and structured approach to a creative activity I have ever come across. Their selfless sharing of all their knowledge and encouragement is a gift in my life unsurpassed."

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