In the interest of having a consistent style, artists are generally advised to stick to one type of work --both in the studio and when exhibiting. But many artists are experimental, curious, and explore more than one direction—so this advice can seem too restrictive. In our last episode, we touched briefly on the idea that a range of the same artist’s work can be promoted effectively if done with consideration. If you have more than one direction you may have questions about how you can best present your work when exhibiting or in other situations, and today we will address those concerns.
While it is advisable to have one primary focus that you fully develop and go deeply into, there are many good reasons that artists explore multiple directions as sidelines. Working in various media and approaches tends to inspire new ideas, energy, and insights, and helps keep your work fresh. Different approaches may also appeal to different audiences and thus expand your marketing possibilities. But it's important to think about how to present your work when you have more than one direction. Different situations involve different concerns, and you need to consider the audience for each.
For example, when approaching a gallery or applying for a grant or commission, you will make the strongest impression if you present only your main body of work. In these cases, the person deciding about your work wants to see consistency and an immediate visual impression. Other situations, such as when you post on social media, hold an open studio, or do a slide talk about your work, it's fine to show the breadth of what you do. In these situations, your audience has more time to absorb your various directions. If you want to show a range of work on your website, it's best to clearly separate your various directions and provide some written insight into your reasons for pursuing them.
In the best scenario, your work in various media or approaches will have an interesting relationship. Viewers seeing a range of your work will then be able to deepen their understanding of who you are as an artist. If your ideas come from a strong inner source rather than being very scattered, -they will be more worthwhile for you to pursue,and be more likely to enhance how others view your work.
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What's new at Cold Wax Academy? As Rebecca and Jerry reach the end of their third year of Live sessions they are launching a new phase of programming aimed at reviewing and reinforcing foundation topics--beginning with Color in their Summer quarter that starts on July 5th. This summer's sessions will also mentoring and professional development topics, as well as a painting clinic and a member critique. As always, Members of Cold Wax Academy have unlimited streaming access to over 100 previously recorded sessions. And a table of contents to easily find specific topics in the recordings will soon be available. For more info and to join CWA please visit www.coldwaxacademy.com
Please visit http://www.coldwaxacademy.com for more information as well as basic information about using cold wax medium.
Here is what a member named Sandy has to say about her own experience with Cold Wax Academy:
"Rebecca and Jerry have presented the most professional, authentic and structured approach to a creative activity I have ever come across. Their selfless sharing of all their knowledge and encouragement is a gift in my life unsurpassed."
Also-- please visit https://www.espacioart.org to learn about Rebecca and Jerry's newest project, Espacio, dedicated to providing beautiful living and working spaces for artists and writers. Espacio's first offering is Casa Clavel, a modern, fully equipped house opening this September in the beautiful cultural city of San Miguel de Allende, Mexico. A few booking openings are still available in 2023, so please incquire if you are interested.
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