For the last several weeks we have faced an unknown and invisible enemy. COVID-19 has disrupted large portions of the international economy and thrown millions into unemployment. As artists we face these same challenges. Our galleries have closed, our workshops have been cancelled, and we have no idea when (or if) things will return to “normal”.
However, we still have at our disposal the most powerful marketing and sales tool ever created. The internet is a way of selling art that many of us have ignored until recently and have no idea how to use properly. In the midst of economic chaos, it is crucial to learn to use the internet in ways that will help us sell more artwork, now and in the future.
To explore some of the fundamentals of online marketing, we invited marketing professional Dave Geada to join us on the Messy Studio Podcast. What he taught us is deceptively simple: tell your story. We all have one, though we may not realize it. Dave emphasized that when people buy art, they are buying not only the work itself, but you and your story. That personal connection can make all the difference in a decision to purchase.
Stories are like any other form of art. They contain essential elements that, when properly composed, are satisfying for the audience. In much the same way that a painter uses line, color, shape, form, value, texture, and space to create a painting, a storyteller uses characters, setting, plot, conflict, and resolution. A basic, archetypal storyline involves a hero/heroine who faces a villain (a person or other obstacle) and then triumphs with the help of a guide.
This basic storyline can be applied to any person’s life and struggles. In the story of today's episode, our hero is the artist who faces the villain of COVID-19 and, with the help of a guide, learns to use the internet to sell their art. Our guide on today’s show is Dave Geada. He’s the CMO at[ Boldbrush (www.boldbrush.com) and has over 20 years of experience in technology and marketing. The interview provides some basic tools to start generating more art sales online, but if you want to learn more check out the special offer he has provided to Messy Studio listeners.
To take advantage of Dave Geada's special offer for Messy Studio Listeners:
The Messy Studio is a CORE Publication MGMT production.